The name "Connected" came to me during a paradoxical sleep nap, after days of uncertain reflections. I must say, I had high standards: my brand had to be simple yet complex, accessible and meaningful, non-nominative and highly personal, neutral and evolving. I wanted it to encompass my well-being activities across time and space.

Connected, connectado, konnektatuta, connecté. The first domino of this adventure fell in March 2019, triggering a chain reaction of incubations. During a coaching session, I discovered the term "Oneness." I now translate it as the alignment of being and doing. It was a barely visible light at the end of a tunnel. It was confusing, "I'll understand later."

That's when I realised that the infinite journey matters more than the destination. That's what I wanted to capture in my brand. The connection to oneself, to others, and to spaces. The closeness to nature, symbolised by the tree, its reflection, or its roots. Doubt is allowed, but the feeling matters above all else.